Includes bibliographical references (p. [173]-174) and index.

In the beginning -- Meet the founders : building the dream team -- Born in a basement -- There's no stoppin' us now : the growing years, 1904-1908 -- The V-twin ushers in the years of innovation and expansion, 1909-World War I -- The roaring twenties -- The depression years and another war -- Years of challenge and change : the 1950s -- The 1960s rock but who rules? -- The long dark years of the 1970s -- The eagle stretches its wings -- The eagle flies higher and higher and higher : the 1990s to the present -- Harley-Davidson today and tomorrow.