| 000 -LEADER |
|---|
| fixed length control field |
01507cam a2200337 a 4500 |
| CONTROL NUMBER |
|---|
| control field |
173659563 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20080718010314.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070928s2008 nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007039973 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781400063918 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1400063914 (alk. paper) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)173659563 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
OCO |
| -- |
C#P |
| -- |
BWX |
| -- |
Q2Z |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.W35 2008 |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.W35 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/270973 |
| Edition number |
22 |
| AUTHOR NAME |
|---|
| AUTHOR NAME |
Walker, Rob, |
| TITLE STATEMENT |
|---|
| Title |
Buying in : |
| Remainder of title |
the secret dialogue between what we buy and who we are / |
| Statement of responsibility, etc |
Rob Walker. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Random House, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 291 p. ; |
| Dimensions |
25 cm. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [265]-274) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
01. English Non Fiction |
| LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| d |
658.8 WAL |
| c |
310 |
