Walker, Rob, 1968-

Buying in : the secret dialogue between what we buy and who we are / Rob Walker. - 1st ed. - New York : Random House, c2008. - xxi, 291 p. ; 25 cm.

Includes bibliographical references (p. [265]-274) and index.

The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.

ISBN: 9781400063918 (alk. paper) 1400063914 (alk. paper)

LCCN: 2007039973

Subjects--Topical Terms:
Branding (Marketing)--United States.
Brand name products--United States.

LC Class. No.: HF5415.1255 / .W35 2008 HF5415.1255 / .W35 2008

Dewey Class. No.: 658.8/270973